What college student, past or present, doesn't have an opinion as to which they prefer? The real question, though, was always which allowed the professor to better assess their students' performance. Open-ended surveys (the post-collegiate equivalent of essay exams) can provide detailed information and feedback about a company's performance, products and/or services. The drawback to these types of questions (as opposed to multiple choice) is that someone must take extra time to sort, organize and interpret the data, which can be very time consuming and costly. But now Datanautix – a client of the UCF Business Incubator in Winter Springs – has developed an affordable and reliable means of mining open-ended content for revelations that can quickly transform business decisions.